Different Types of Search Engine Marketing - What is SEO & SEM

  Different Types of Search Engine Marketing - What is SEO & SEM Want to grow your website traffic? Want people to find your website using relevant keywords? But don’t know how? Don’t worry; we are here to solve your problem. Various marketing tools help grow brands, and one such tool is search engine marketing (SEM). The meaning is in its name: it suggests increasing visibility on search engine result pages (SERPs). In this blog, we’ll explore different types of search engine marketing and how businesses can leverage SEM to achieve marketing goals. What is Search Engine Marketing (SEM)? Search engine marketing (SEM) is a digital marketing tool that leverages paid advertisements to increase a website's visibility on search engine result pages (SERPs). This can be done through organic and paid advertising. Organic is called SEO, and the other one is paid advertising. For popular search engines like Google and Yahoo, an auction process determines where search marketing...